Posts tagged "trade show"
How to Plan a Successful Trade Show

How to Plan a Successful Trade Show

5 Tips for Keeping Exhibitors and Attendees Happy Carrying off a successful trade show calls for an event planner to keep two distinct audiences happy: vendors and attendees. It’s a mistake to focus too much on one group and disregard the needs of the other. Vendors pay for exhibition space at your trade show because...
Negotiate the Best Venue Rate for Your Group

Negotiate the Best Venue Rate for Your Group

Many people have a vision of negotiations as being closed-door, hard-charging and full of blood, sweat and tears. But it doesn’t have to be that way. In fact, if approached with a positive outlook and having the ability to convey your group’s meeting spend, you may find what you perceive as your opposition quickly becomes...
Networking for Lead Generation: Make the Most of Your Next Trade Show

Networking for Lead Generation: Make the Most of Your Next Trade Show

“Success is not a result of spontaneous combustion, you must set yourself on fire.” – Reggie Leach. This week, Kevin Shanley discusses ways to turn your trade show participation into a triumphant success while maximizing lead generation on and off the floor. _________________________________________________________________________________ Generating customer leads is the lifeline to growth for any company. While...