Posts tagged "measuring return on investment"
Build the Best ROI Methodology for Your Corporate Event

Build the Best ROI Methodology for Your Corporate Event

Whether you’re planning one or a hundred events every year, tracking and reporting an event’s return on investment (ROI) can be a tricky proposition. With the right processes in place you will be able to report metrics that can directly measure an event’s contribution to the company’s goals or bottom line. Before undertaking this process,...
Measure a Meeting’s ROI With These Five Tips

Measure a Meeting’s ROI With These Five Tips

You spent the last year planning the association’s annual convention for thousands of attendees and hundreds of exhibitors, and you had the pleasure of working with several fantastic presenters. While the conference went extremely well, at the end you left with a nagging feeling that you forgot something. It most likely was that dreaded three-letter...