The Future of FAM Trips: Digital, Delivery and Downtime
In today’s online world chock-full of destination photos, videos and immersive experiences – not to mention real-time reviews – is it any wonder why planners shy away from Familiarization (FAM) trips? While it’s true these excursions take time, there’s nothing quite like seeing a venue, experiencing its amenities and tasting its food. FAM trips are...
The Highs and Lows of FAM Trips
Every meeting planner, whether an association, corporate or independent, is offered a Familiarization (FAM) sometime during the course of his or her career. There are many advantages to participating in a FAM trip, but destination organizations and venues need to be aware of some of the challenges and obstacles planners face when considering going on...