Author Archive
5 Ideas to Take Your Corporate Holiday Party from Boring to Buzzworthy

5 Ideas to Take Your Corporate Holiday Party from Boring to Buzzworthy

Your boss has put you in charge of this year’s celebratory party, and your mission is to breathe some fun into the party and get people excited to be there! Before launching into planning, it’s important to answer the following six questions: Will the party include employees’ families, spouses or be an employee-only gathering? Do...
Family Friendly Conferences Increase Attendance: Are they right for your attendees?

Family Friendly Conferences Increase Attendance: Are they right for your attendees?

Most professionals attend two to three conventions a year in a variety of locations throughout the United States and the world. These events usually last three to four days and when you add on travel time, attendees may be gone from their families for a week or longer at a time. This can mean each...
Build the Best ROI Methodology for Your Corporate Event

Build the Best ROI Methodology for Your Corporate Event

Whether you’re planning one or a hundred events every year, tracking and reporting an event’s return on investment (ROI) can be a tricky proposition. With the right processes in place you will be able to report metrics that can directly measure an event’s contribution to the company’s goals or bottom line. Before undertaking this process,...
How to Market Your Meeting to a Five- Generation Workforce

How to Market Your Meeting to a Five- Generation Workforce

For the first time in history, we have five generations in the U.S. labor force. This is due to a greater life expectancy, an increased divorce rate, more women in the workplace and, because of the current talent shortage, some choosing to forgo college and enter a vocation right out of high school. This can...
How to Get More Members to Your Association Meetings

How to Get More Members to Your Association Meetings

It’s not uncommon for associations to have a small percentage of their members attend regional meetings and annual conferences. Many are comprised of the same group, meeting after meeting, which makes conversations stale and networking negligible. Why is this happening and what can be done? It boils down to knowing what attendees want and then...
Having Trouble Getting RSVPs? Try This Pain-Free Approach

Having Trouble Getting RSVPs? Try This Pain-Free Approach

Meetings, conventions and trade shows consistently rank as effective undertakings to engage with customers, prospects and other employees. Even so, increased competition, a higher number of no-shows, lackluster speakers, and not delivering to sponsors’ or stakeholders’ expectations are the challenges planners face today in getting people to their events. Many of these problems stem from...
Eight Event Statistics You Can Use to Help With Your Planning Efforts

Eight Event Statistics You Can Use to Help With Your Planning Efforts

Let’s face it: Meeting planning is hard work. Add to that, delivering a “wow” experience to attendees while remaining within budget can make your job even more challenging. Wouldn’t it be great if you knew what attendees wanted ahead of time and moved toward those trends? The good news is, Bizzabo, Statista and Endless Events...
The Future of FAM Trips: Digital, Delivery and Downtime

The Future of FAM Trips: Digital, Delivery and Downtime

In today’s online world chock-full of destination photos, videos and immersive experiences – not to mention real-time reviews – is it any wonder why planners shy away from Familiarization (FAM) trips? While it’s true these excursions take time, there’s nothing quite like seeing a venue, experiencing its amenities and tasting its food. FAM trips are...
Kalahari’s Fourth Groundbreaking Held in Texas

Kalahari’s Fourth Groundbreaking Held in Texas

The Kalahari Resorts and Conventions Round Rock, Texas, construction is underway! With a large, on-site groundbreaking on May 15, 2018, that included the Nelson family, Round Rock governmental officials and members of the press, this live event was also streamed to the world on Facebook Live. “Kalahari is thrilled to bring our authentic African resort...
Ten Disruptive Ideas to Make Your Meetings Fun and Interactive

Ten Disruptive Ideas to Make Your Meetings Fun and Interactive

The classic view of disruption is negative. It’s a triple “D”: Disturbance, Distraction and Disorder. Truth be told; we already live in a disruptive world. A text comes in and you answer it. During a dinner conversation, you take an Instagram of your food. If a meeting is boring, you turn to your phone or...
Meeting Planners: Keep Calm and Carry on With Technology

Meeting Planners: Keep Calm and Carry on With Technology

According to a recent etouches poll of 239 planners worldwide, 42 percent view technology as a pain point … even in 2018. Today’s blog post will reflect on the survey findings, as well as information gathered from Skift on this topic. My own observations are also included. The Top Five Problem Areas and What to...
Ten Ideas Every Event Planner Can Take Away From the Awards Season

Ten Ideas Every Event Planner Can Take Away From the Awards Season

Whether it’s the Golden Globe, Grammy, Tony or Academy awards, all presentation programs work hard to make attendees feel special. We love to check out who’s wearing what, which celebrities stroll onto the red carpet and what they say in media interviews. These events attract millions, if not billions, of viewers every year. Here’s the...