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Total Alignment Is the Key

Every organization has a unique way of running its business, which is primarily identified through its corporate culture. It isn’t something that’s said every day; rather, generally, it’s something that’s felt and acted upon.

If your company is planning a C-suite retreat this quarter or next, it’s vital that the venue, logistics and agenda align with the company’s philosophy. Let’s take a look at a step-by-step approach to making sure this is carried out.


Four Steps to Meeting Alignment

Start With the Vision, Mission and Core Values

A vision statement is a company’s road map, indicating both what the company wants to become and setting a defined direction for the company’s growth. This is the dreaming piece; if everything goes right, this is how your organization will look in the future. Here’s Amazon’s vision:

“Our vision is to be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.”

A mission statement is a formal summary of the aims and values of a company. A well-crafted mission statement answers what you do, who benefits and how you do it. Honest Tea’s mission is as follows:

“We strive for relationships with our customers, employees, suppliers and stakeholders which are as healthy and honest as the tea we brew.”

Core values are the fundamental beliefs of an organization. They help employees determine if they’re on the right path and fulfilling the company’s goals. Here are the core values of Google:

  • Avoid micromanagement
  • Have fun and freedom
  • Create an environment of openness, general ethics and corporate citizenship

Without clarity around these three elements, a company will struggle, and its meeting will suffer.

Calculate the Company Demographics

Answer these questions:

  1. What is the age range of your employees? What is the median age?
  2. Are most employees married? If so, what percentage have children? What are the children’s age ranges?
  3. Will employees bring their spouses, partners and children to the meeting?
  4. What is the makeup of female/male employees?
  5. What is the average service tenure of employees?

Reinforce who you are and what your company stands for when working with the venue’s group sales professional, catering manager and AV/IT support so the things that are important to you can be delivered upon.


Define Your Meeting Logistics

Figure out the who, what, where, when and, most important, WHY of your C-suite retreat. Are you coming together to:

  • Build a better management team?
  • Learn from each other?
  • Work on specific issues?
  • Reinforce your vision, mission and values?
  • Set your strategy for the next year?

Once you know the purpose, you can circle back to the core values, and a total alignment can be accomplished.

Develop the Right Meeting Agenda

If your company values …

work/life balance, you need to assure your meetings don’t run past 5 p.m. on a weeknight and no business is conducted on the weekend. Consider having spouse and family activities that can be planned after 5 p.m. and are right at the hotel.

fun, your agenda needs to be stocked with activities that accent speakers, facilitators and activities that can deliver laughter and enjoyment.

quality, a venue that’s updated with state-of-the-art meeting spaces, technology and food is essential.

education, provide your management team with thought-provoking topics delivered by leading-edge presenters.

collaboration, be sure to integrate team-building and brainstorming activities into the agenda.

CSR, ask about the venue’s Corporate Social Responsibility practices and figure out an activity you can all do together.


Kalahari Resorts and Conventions Will Help Align Your Meeting Needs

No matter what you need, Kalahari Resorts and Conventions can help develop the right meeting environment for your management team. Give one of our group sales professionals a call at 855.411.4605 to learn more about our locations in Ohio, Pennsylvania, Wisconsin and soon to be in Texas!