Wouldn’t it be wonderful if attendees or trade show exhibitors could ask a question or have a conversation regarding your event on a 24/7 basis? Wouldn’t it also be great if a computer program could answer those Frequently Asked Questions (FAQs) in a friendly, personal way without involving a single staff person?
Welcome to the world of chatbots, artificial intelligence (AI) ingrained in a texting application.
This blog post will define a chatbot, explore the different event chatbot offerings, and identify the overarching benefits and cautions of this AI technology.
What is a Chatbot?
A chatbot is a computer program that conducts a conversation via textual methods. Some chatbots use sophisticated natural language processing systems but many scan for keywords within the question or comment and pull a reply with the most matching keywords from a database.
This offering by Sciens.io is web-based and accessible through Facebook Messenger or a text messaging service. It can convey things like event schedules, logistical details and feedback surveys. It can be programmed to answer common questions of attendees.
Event2mobile offers this native solution, which allows attendees to use in-built audience response solutions such as polling and live Q&A. It can also answer questions such as “What’s happening where?” and give the user a searchable agenda and FAQ option.
This offering shows the conference agenda with a synopsis of program talks. Participants can set up their own schedules. The bot will send an alert before the presentation starts. It also collects prompt feedback and evaluates speakers and presentations.
A DIY platform, chatbots built using Morph.ai can be deployed on Facebook, Twitter, your website and/or a mobile app. This tool is optimal for a business that already has a programming staff in place and wants a customized approach to its chatbot.
This app is compatible with Facebook Messenger, with minimal coding required. The platform’s simplicity makes it ideal for event planners. This application has analytics baked into the offering so event staff can obtain a true understanding of how the bot is working at any time. More info here: https://t.co/H6e7qtsXCU
Chatbots have the potential to deliver many benefits including:
- Saving event staff and attendees time. Staff don’t have to answer the same questions repeatedly, and attendees can get the information they want, when they want it.
- Delivering an intelligent, personalized experience. Even though chatbots are on the “bleeding edge” for events, these applications are going to become more like Siri and Alexa as time progresses, delivering better attendee experiences in a machine learning format.
- Distributing content immediately via a format people are comfortable using. Pew Research Center shows that 97 percent of smartphone users send or receive a text at least once a day and that all text messages have a 98 percent open rate. Chatbots use a textual method to deliver answers in a conversational method most people are used to having.
Setting up a chatbot is going to cost money and require using internal programming skills or hiring external help. Remember, the chatbot is going to have to know the string of keywords that most users are going to ask in order to answer any question. This requires expert programming and logic skills.
Second, since chatbots are AI solutions and have the capacity to “learn” from previous questions, it’s important to have your programmer on call during your event so he or she can monitor how the responses need to change or if more responses need to be added. You don’t want users frustrated with the responses and abandoning the program altogether.
Last, because most chatbots are Wi-Fi intensive, make sure you work with the venue’s IT staff to ensure they can handle the messaging traffic you’re expecting. Text messaging doesn’t have the same bandwidth intensity as video, but with hundreds, if not thousands, of people on the app at all times, it can affect overall speed of the network.
Kalahari Resorts & Conventions Supports Chatbots
Kalahari Resorts & Conventions is prepared to fully support a chatbot environment with fast, robust and secure Wi-Fi, the right number of access points and a dedicated IT staff to monitor bandwidth activity. Give our group sales professionals a call at 855.411.4605 or fill out our contact form today to schedule a site visit!