If a picture is worth a thousand words, video is worth a million. Nothing — short of actually being there — explains a concept, previews a product or shows a person how to do something better than video.

Yet, video is not widely used at events. Why? Because most presenters, exhibitors and sponsors believe that if their budget doesn’t allow for a videographer and lots of time to tell their story, they are doomed. But it doesn’t have to be that way — while slick and produced videos have a time and place, “scrappier” options, vines and user-generated content can do the trick just as easily.

If you haven’t already, start introducing video into your meetings. Following are a few reasons you should strongly reconsider.

Why Introduce Video to Your Meetings?

  1. Video Is Powerful
    As a perfect example, I could write a page and a half on Kalahari’s recent 23-day trip to Africa and how we’ll be bringing these experiences back to the resort — or I could show you, in a three-minute video. Take a look here:One World Tour
  2. Video Reinforces the Message
    This applies especially in the sense of demonstrating a new product or process. Video can eliminate “take my word for it” discussions. Video also permits consistent communication, and editing capabilities ensure that messaging stays on point.
  3. Video Is Engaging

Even the most accomplished, talented and high-profile speaker runs on borrowed time. For example, an average keynote speech clocks in between 30 and 45 minutes. In contrast, the average meeting attendee’s attention span is about 20 minutes. Incorporating visual elements into a presentation can extend attendee attention and engagement during longer presentations.

Like any other element to a meeting or convention, there isn’t a “one-size-fits-all” type of video that is most effective for an event. Again, a super-stylish, blockbuster, expensive multimedia incorporation isn’t necessary to reap the benefits of video. With most smartphones having a video camera included and easy access to YouTube, Vimeo, Vine and other platforms, the creation and sharing of videos is a snap.

Video: Extending the Life of Your Conference

Having amazing video content and showcasing it at your meeting is only step one. To get more eyeballs on your video — and extend the life of your meeting — try the following:

  • Create a YouTube Channel — Ideally, this is prior to your event. A YouTube channel is a great way to house all of your content and is incredibly easy to create — if you have a Google+ account, Google will create a channel for you. You can also check out other popular services like Vimeo.
  • Hashtag Your Videos — Hashtags are no longer exclusive to Twitter. Facebook, Google+ and YouTube allow for hashtags, which will ensure your video is included in searches.
  • Set up Vine, Instagram and Snapchat stations at your event Millennials are the fastest growing segmentation in the conventions industry — and they love to document where they are. Have stations at your event to record real-time feedback and ask questions, so you can share the experience with those who are unable to attend.

Kalahari Resorts & Conventions Is the Place for Your Next Event

Kalahari Resorts & Conventions is no stranger to creating an effective meeting and incorporating video for all of your needs.

Please fill out our RFP form and one of our group sales professionals will give you a call and put you in touch with the right resources to make your event very successful!