Recently, PCMA, IAEE and the Experience Institute joined forces to survey more than 7,100 potential or current conference attendees to determine what the real driving factors are that permit attendance at an event.

The goals of the survey were to help planners and suppliers increase repeat bookings and attendance while providing a positive overall experience for guests/attendees.

The results may surprise you …

Survey Responses

85 percent of millennials (ages 18-34) and 75 percent of other attendees want to take full advantage of destination offerings.

What does that mean to meeting planners? It means that during site visits and FAM trips locations need to convey everything the hotel and destination has to offer. Hint: It’s more than just flexible meeting space and food and beverage options.

80 percent of FAM visitors will recommend the meeting destination, trade show or event as long as the experience is positive.

This can easily by managed with a commitment to social media. Monitoring, responding, resolving attendee complaints and offering many short surveys throughout the conference to measure attendee satisfaction levels are easy ways to ensure positive experiences.

Don’t forget to think about convenience. All-under-one-roof locations that provide a variety of activities and convenience, not just for conference attendees but their families, as well, goes a long way.

75 percent of attendees will consider returning to the destination for leisure travel if the experience is positive.

The saying “you never have a second chance to make a first impression” is true with everything about your event, from the moment attendees walk into the meeting space to the moment they leave the conference.

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50 percent of attendees combine attending a meeting with a vacation opportunity.

Knowing this information can help planners coordinate meetings and conventions at the end or beginning of the workweek to maximize attendance and bookings.

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50 percent of attendees will bring someone with them.

Having something for attendees’ families to do is very important. They don’t want to be stuck in a room with standard hotel options such as visiting the fitness room or swimming in a small indoor pool. Unique locations with special amenities continue to break through the clutter in the meetings industry.

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Why Kalahari Resorts & Conventions Is the Perfect Place for Your Group

Kalahari Resorts combines the best in family-friendly amenities with massive, state-of-the-art convention space. Our research confirms that meeting attendance will increase an average of 20 percent if your event is held at Kalahari versus a standard conference offering.

At Kalahari Resorts & Conventions, we have many things to offer on-site, including America’s largest indoor waterparks, a spa and salon, an indoor theme park (Wisconsin Dells), top-notch dining, Safari Outdoor Adventure Park (Sandusky, Ohio), golfing options and more.

We have all the goods to ensure a pleasurable stay for you and your family — with everything under one roof! Contact one of our group sales professionals at 855.411.4605 to get started planning your conference with us today!