For many of us, LinkedIn is a fully integrated part of our professional lives; from expanding our networks and gathering intelligence to providing a vehicle for content distribution and participating in an unbelievable number of groups it is easy to see why.
This has also led to an ever increasing number of Associations leveraging the social platform successfully for driving attendance, hosting groups and even virtual mentoring. Whether looking to launch your first business profile on LinkedIn or better engage your members, here are some of my favorite resources to get you going:
Getting Started - Cvent recently published a great post by Jenise Fryatt, outlining some tips for creating your business profile (I love the idea of creating different pages for each of your Association’s services) as well as creating a LinkedIn Discussion Group for your Association.
Using LinkedIn Groups for your Association - Looking for a little more? Start with the obvious LinkedIn’s own ‘Groups – Getting Started’ page then check out this slideshare from StarChapter for some common sense do’s & don’t pointers on getting started with topics from building your membership to content to engagement.
Top Questions Answered on Using LinkedIn to Grow Association Membership - WebLink has published an easy to read guide on growing your membership with Linkedin and helping to answer some common questions such as the difference between a LinkedIn Group Vs LinkedIn Page and the notorious How Often Should We Post?
Something to get your Geek On – Digital Mentoring! I recently ran across a case study in Associations Now about The CFA Society Chicago using LinkedIn as the platform for a Digital Mentoring program. If you want a mind bending look at how to leverage this platform for something really unique in your organization, take the time to review it.
Although we just touched the tip of the iceberg on this topic, the resources above on leveraging LinkedIn for your Association should give you some fodder for thought no matter where you are at today on the topic. Let me know in the comments below any other ways you are using or have seen others use LinkedIn successfully for Association success.