Posts tagged "Event Marketing"
How to Market Your Meeting to a Five- Generation Workforce

How to Market Your Meeting to a Five- Generation Workforce

For the first time in history, we have five generations in the U.S. labor force. This is due to a greater life expectancy, an increased divorce rate, more women in the workplace and, because of the current talent shortage, some choosing to forgo college and enter a vocation right out of high school. This can...
Eight Winning Ways to Promote Your Event When the Budget Won’t Cooperate

Eight Winning Ways to Promote Your Event When the Budget Won’t Cooperate

You have a major event in the works and was just informed by marketing that most of the promotional budget you were counting on has shifted to another project. In other words, for the most part, your advertising dollars have just gone up in smoke. What should you do — cancel the event? No way!...
Seth Godin on What Makes an Event Worthwhile

Seth Godin on What Makes an Event Worthwhile

There are few voices in marketing today (or the past 20 years) that rival that of Seth Godin.  His recent conversation with BIZBASH about What Makes an Event Worthwhile is enlightening and really challenges a lot of what is acceptable practice in traditional event planning and what we see day in and day out in...